City Tour St-Petersburg, corporate identity
As part of the municipal tourism development program in St. Petersburg, there was launched a bus tour route on the main tourist attractions.
Objective: To develop a logo using city symbols and system of visual identification of the itinerary.
The elements of the city coat-on-arms are incorporated in a concise and rigorous logo. Bright shapes of the city's places of interest are the main elements of identity. The red color attracts attention and highlights the buses in a general flow of urban traffic.
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