BFA Bank, advertising campaign
During the time passed since rebranding, BFA Bank implemented an ambitious plans to develop business and expand its customer base. So for three years since July 2008 the Bank managed to climb in the Ranking of financial institutions of St. Petersburg from 19th to 9th place in terms of assets, as well as steadily join the Russian banks Top-100 (by capital).
Objective: to develop image-advertising campaign to will increase the awareness of the Bank.
The new campaign is a logical continuation of the previous one, and transmits the idea: "BFA Bank can work with big money." Campaign lines reveal features of the Bank, using as illustrations the images on the golden coins – the symbol of BFA.
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