26.08.2011Russian market leader in truck tires, the company Petromaster faced with increasing competition in the segment of corporate sales. Out-dated visual communications, last updated in the late 90s, hinder the realization of the ambitious plans of the company. Objective: To improve the readability of the name in logo, to update the visual communications, while maintaining the continuity of the current corporate identity, to develop a guidebook. The proposed solution communicates the professional approach of Petromaster and presents it as an industry leader, keeping up with the times. The updated guidebook describes the standards for design elements – from the business documentations to design of Petromaster’ own dealer centers.