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ElTech, corporate identity

06.02.2013

Context:
"Eltech SPb" specializes on the stepwise creation of high-tech companies and scientific centers. Previous 7 years were a stage of formation and intensive growth – during this period the company's staff increased by 100 times. 2012 was a year of considerable expansion and structural modernization in which an ambitious management realized the need to update the visual attributes of the brand. Objective:
Update the logo, create a corporate identity that reflects a belonging of the company to an innovative industry. Create a guideline. Solution:
Logotype is an original font outline with additional active elements inside the letters "Э" and "E". It represents the company’s belonging to scientific and technical sphere, associates with fine-tuning and microchips. Updated corporate identity contributes to formation the company’s image as a modern center of engineering open to global constructive cooperation.

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