29.04.2013Objective: To develop an advertising campaign, informing about opening of a new bakery-confectionery The Bushe in different parts of the city. Advertising message should reflect an idea of proximity of The Bushe to the consumer and broadcast the values and character of the brand. The Bushe means cozy, modern confectionary shops, where one can eat calmly and escape from the city rush. The appearance of the bakery The Bushe in your area – this is a great occasion, as now tasty and fresh pastries will always be close to you. Solution: Vivid images of appetizing products and living, emotional line emphasize the desire of The Bushe to be closer to the customer and the sincere joy of the new acquaintances.