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FC Zenit, The brand strategy and brandbook adaptation


We performed a set of works by adapting the brand platform and the creation of guidelines for the new brand by request of and in close cooperation with the PR-department of FC Zenit. The Volga Volga experts make marketing and literary adaptations of key brand constants: brand platform, vision and philosophy of the new brand, its positioning, indeed, the thesaurus and the key propositions. In the company translated, structured and composed brand book, which includes formal standards of the new brand and the basis of a communication strategy, and also produced a series of visual presentations rebranding for all levels of management the football club and the main sponsor.

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