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Montpensier, branding


Created a brand with a colorful character for a new shopping and entertainment center. New modern shopping center opened in St. Petersburg. The Management Company of center become international consultant – Jones Lang LaSalle. Volga Volga developed a brand and found accurate positioning. The brand name reflects the friendly and expressive nature of the shopping center. Comfortable and bright "Montpensier" – become a decoration for urban area and a place of attraction for its inhabitants. The concept of visual identity based on the ideas of comfort and diversity is embodied in a cheerful logo and trademark, which used in promotional and advertising materials. Corporate color is sunny orange. New brand communicates values of potential audience – a diverse shopping in a convenient place, cozy as home and wonderful as modern shopping mall.

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